Viral Marketing – Can You Make it Work?

Viral marketing is widely touted as the new way to increase market penetration and build brand awareness in the internet space. Viral marketing isn’t quite as contagious among consumers as advertisers would like, according to a new report from Jupiter Research. Viral marketing is also sometimes called viral advertising.

Marketing

Marketing on the web is a whole new arena, and companies/people are going to try anything to self promote. Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. [1] Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral marketing is based on this natural human behavior. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download.

Video

Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages. Here are some guidelines we follow.: Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips Designed for remixing: create a video that is simple enough to be remixed over and over again by others. Helpful analysis of a great example of an online viral campaign aided by short TV ads that lead people to a 7-minute video. In other words, not all videos go viral organically – there is a method to the madness. And Lee Jeans sent messages with news of a cool video game featuring characters from TV and print ads. “There might be pickup on a video eight months after it aired, when the subject matter appears in the news.

Free

A good example of viral marketing is many of the free email services available on the internet. Free e-mail services, free information, free “cool” buttons, free software programs that perform powerful functions but not as much as you get in the “pro” version. The strategy is simple: Give away free e-mail addresses and services, attach a simple tag at the bottom of every free message sent out: “Get your private, free email at….. Free Internet marketing resources, web site development tutorials, commerce strategies & software solutions. Gives away valuable products or services.” “Free” is the most powerful word in a marketer’s vocabulary. They may not profit today, or tomorrow, but if they can generate a groundswell of interest from something free, they know they will profit “soon and for the rest of their lives” (with apologies to “Casablanca”). The beauty about all this is that it is free advertising.

Articles

Article marketing is not yet fully understood as being one of the best ways to advertise your website: even better than pay per click advertising. Articles as a viral marketing tool A very successful strategy is the development of articles and tutorials such as these. Article Marketing: the new web marketing frontier that works. Authors, who give away free articles, seek to position their articles on others’ web pages. A news release can be picked up by hundreds of periodicals and form the basis of articles seen by hundreds of thousands of readers. Submitting articles to Article Archives and eZine Publishers submitting articles you have written is one of the quickest and easiest ways to get instant FREE publicity to your web site and is also an excellent way to get links back to your site without linking back.

You tube

The core concept of video marketing on YouTube is to harness the power of the site’s traffic. There are tens of thousands of videos uploaded to YouTube each day (I’ve heard estimates between 10-65,000 videos per day). It seems obvious, but people see hundreds of videos on YouTube, and the title and thumbnail are an easy way for video publishers to actively persuade someone to click on a video. Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did that video get so many views. When views start trailing off after a few days to a week, it’s time to add some more generic tags, tags that draw out the long tail of a video as it starts to appear in search results on YouTube and Google. For the first week that a video is online, we don’t use keyword tags to optimize the video for searches on YouTube. I’m not talking about obscure tags; I’m talking about unique tags, tags that are not used by any other YouTube videos.

Friends

A large proportion of everyone’s friends and family members are now online or soon will be. An Epidemic of “Viral Marketing” Getting Web users to pass ads and promos on to friends is effective and cheap — perfect for today’s dot-coms. Social scientists tell us that each person has a network of 8 to 12 people in their close network of friends, family, and associates. A marketer does something and a consumer tells five or ten friends. Three of those friends might tell a friend. AND I will forward this article to my marketing friends. For years marketers have their friends at newspapers when they want to leak stories, I’m sure it’s not a leap to work out who picks content at video sharing companies and put them on the entertainment list too.

Software

The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download. Viral marketing “started out as a business-to-consumer tool for mass marketing products” such as music, books, and software, says Kim Brooks, Internet-marketing consultant at Bardo-Brooks Marketing, based in Kirkland, Wash. If one is competent in creating software programs for different applications, he can actually use them to as marketing tools. One must make sure, though, that the software contains some kind of advertisement containing the marketing message. Although it naturally lends itself to free “communications” or network applications, Viral Marketing could also be applied to traditional stand-alone software to accelerate the word-of-mouth spread of good software. It turns software piracy into a sales opportunity.

Viral marketing is a good bit about winning hearts and minds. It is widely touted as the new way to increase market penetration and build brand awareness in the internet space. Viral marketing is not about wasting people’s time; it is instead about giving something that want to spend time on. It is not only putting yourself out there with some free information, but its utilizing the “coolness” factor by getting people to write about you and spread the word, in this case the iPhone. Viral marketing is always as effective as others say it if it would be done properly.

Viral Marketing And Vital Viral Marketing Are Further Refined For Clarity In 2007

Viral Marketing and Vital Viral Marketing are further refined and redefined for more clarity in 2007.
Viral Marketing has been defined as marketing that depends upon pre-exisiting social conditions for its perpetuation. Vital Viral Marketing, like Viral Marketing, depends upon pre-existing social conditions for its perpetuation and may also depend upon pre-existing internal conditions as well for its marketing message to go forth either as intended upon creation or as a result of its interaction with a stimulus, stimuli, or catalyst to propel it virally forward. The first usage of the term viral marketing was used to describe a viral marketing advertising campaign online by the company hotmail who used a marketing message containing a link to their website within the emails. This is still to this day credited by many as the reason why hotmail was so successful in building its business.

Nevertheless, the importance of viral marketing and vital viral marketing cannot be ignored as in 2007, viral online advertising campaigns are becoming more and more the modus operandi. There has not been a day gone by in June that I have not seen at least five different viral marketing and vital viral marketing campaigns being advertised somewhere online in some capacity. The traffic generator, though always somewhat viral, when containing viral programs within it that are dependent upon its perpetuating and replicating identical actions by new recipients, are becoming vital viral marketing softwares of traffic promotion.

Particularly funny video clips with a message that is spread easily because of its nature, are finding their way into the hands of professional marketers to use in relation to the primary message to be shared. The viral traffic generator depends upon the programs contained within it from its origination by the designer in order to function as intended and to produce replicatable and duplicatable results.

The advantage in exponential replication efficiency over the standard traffic generator that does not
have viral programs, but only other traffic building programs is quite significant and means a shift in the viral marketing niche and viral internet marketing world at large. Like the company hotmail that was studied as a case study example earlier in the article, the marketer who learns to put the efficiency of true vital viral marketing to work in place of, or even in addition, to the older traffic generator, will be able to do what many marketers before had not been able to do and that is quickly, efficiently, directly trackably and measurably, obtain large amounts of website exposure and the benefits that exposure affords. This promises to be eminent in most successful marketing campaigns for the rest of the year and beyond, especially by the one that is characterized as having little to none traffic visits and web traffic presence receiving large amounts of consistent daily website visitors.

4 Viral Marketing Tips That Will Attract High Quality Traffic to Your Website

More and more businesses and websites have started to make good use of Viral Marketing. This is because of the fact that it has helped lots of small and large companies. So what exactly is viral marketing you might wonder? Well, viral marketing is a concept applied for passing on a marketing message to other audience while increasing the possible exponential growth in the message’s visibility. Don’t worry about the term “viral” though, because viral marketing doesn’t include viruses; because the term actually refers to the very rapid rate at which a virus spreads.

Keep it Interactive

When it comes to viral marketing, or viral promotion, you should always bear in mind that this marketing concept is designed to be interactive. This indicates that you should come up with certain promotion ideas that let the online audience to relate with your website as well as your viral marketing campaign.

Without interactivity, your viral promotion campaign will only be fruitless. Hence you should come up with creative concepts to encourage interaction with your viewers. Lots of companies do this by designing their marketing campaign as an interactive game. This lets the visitors engross themselves with your marketing campaign, which is the primary goal of online viral marketing.

Signatures

You might get surprised with how this free and simple marketing tool can work wonders for your campaign. However, many people don’t realize that this helps maximize their exposure. Signatures are outstanding viral benefits if properly used. As you may already know, most email programs will let you make a signature to include to your outgoing mails and responses. Attach a catchy tag line along with your website but keep the tag line short and simple. For instance:

Shopping Galore Straight to Your Door

(Your website)

Shroud it in Mystery

Moreover, shrouding your viral marketing campaign in mystery can also be helpful. In case your marketing campaign is intended to introduce a fresh product to your web audience, don’t tell people upfront what your product is about. Part of the marketing fun is letting your visitors discover what the goal of your marketing campaign is on their own.

Keep these viral promotion tips in mind and you will quickly discover just how successful and worthwhile your efforts can truly become and increase your profits!

Make Videos for Viral Success

Making cool videos about your product, service, or business and upload it on your website as well as YouTube and other video sharing sites is another great means of viral marketing. You should take look at the most popular viral promotion examples to date and see for yourself how this helps them succeed. Videos are very interactive, approaching, and viral-friendly too. That’s why you should consider using it as a channel for your promotional success.

Always keep these tips in mind and you’ll soon find out just how worthwhile and effective your efforts can really become and improve your sales. Viral marketing takes time, effort and dedication, but aren’t all these worth it if your users talk about your masterpieces for the coming months or even years!